ViewPro ITL Ads Player – advertising matched to the person in front of the screen

Advertising that matches the viewer on its own

ViewPro ITL Ads Player shows the ad that fits the person currently standing in front of the screen. A woman in her thirties sees one piece of content, a senior another, a younger customer something else again. It all happens automatically, in real time.

Why you need it

In-store screens usually loop the same ad for everyone. Many viewers simply ignore it because it has nothing to do with them. A pharmacy shows an anti-wrinkle cream to a teenager, while a supplement for seniors plays to a student. The money spent on each play is wasted, and the advertiser has no idea who actually watched.

How it works

You connect a MyCheckr MINI device to the computer — a small camera that recognises the age and gender of the person in front of the screen. The app reads that data and picks the right ad from your library. You split your material into pools: separate ones for women and men in chosen age ranges, a separate pool for the younger audience (the Young pool), and a screensaver that plays when no one is in front of the camera.

What it does

• Full screen with no diagnostic captions — the customer sees a clean ad, not the Windows desktop.
• Images and video — JPG, PNG, BMP and MP4, AVI, MOV, MKV, WMV, WebM, with smooth playback.
• Two switching modes — „play to the end", when you want to bill video fairly, or „cut immediately", when accuracy matters most.
• Bulk import of the whole library from a folder and export of the full configuration to a USB stick — set it up once and roll it out to 10, 50 or 100 more workstations in minutes.

Interactive mode with customer consent

In the latest version the customer decides whether to see the matched ad. Before playback, a welcome screen with an accept button appears. You can set the welcome globally or separately for each group. It is designed with GDPR in mind, and it gives you a real business metric on top — you can measure how many customers actually agree to watch. The mode requires a touchscreen.

Reports your advertisers will value

The app logs every play. You can filter the history by date, gender and category, check the five most-played files, and see how plays break down across groups. Export it all to CSV and open it in Excel. That way you can always prove to an advertiser how many times, and to whom, their material was shown.

Runs around the clock

A watchdog works in the background — a separate process that restarts the app within 30 to 90 seconds after any failure. The program starts with the system and connects automatically to the last MyCheckr device used. The customer never stares at a black screen, and you don't have to watch the station. Ideal for unattended 24/7 operation.

Local, no cloud, no subscription

All communication stays inside your local network. No cloud, no SaaS platform, no monthly fees and no risk of data leaking to the internet. You pay once for one, two or five years, so budgeting is simple. The app runs in English, German and Polish, so it fits an international chain.

Where it fits

Pharmacies and drugstores, optical, beauty and hair salons, clinic waiting rooms, clothing and footwear shops, bank and insurance branches, petrol stations, cafés and quick-service restaurants, advertising kiosks in shopping centres, perfumeries and showrooms. Anywhere different customers stand in front of a screen and you want to speak to each of them in their own language.

Recommended device: MyCheckr MINI

For a typical store we recommend MyCheckr MINI by Innovative Technology. It is the smallest and most affordable device in the ICU family. You mount it on the monitor or next to the screen, plug it in over USB, and it works — with no separate network setup. Its low 18-year detection threshold lets you cleanly separate the younger audience, and its low power draw suits continuous use.

The app also works with larger ICU devices (ICU PRO, ICU Lite, MyCheckr). They all use the same REST API, so you can swap the device at any time without reconfiguring the program.

Technical requirements

Windows 11, 64-bit, 4 GB RAM, a DirectX 11 graphics card (integrated is enough for Full HD), 500 MB of disk space plus your ad files, an x86_64 processor. All dependencies (.NET 8, LibVLC) install together with the app.

For a kiosk deployment we recommend a mini PC (such as an Intel NUC), 8 GB RAM, a 256 GB SSD and a monitor of 24 inches or more. Interactive mode requires a touchscreen.

Licensing

After installation you get a 7-day trial with all features, no code required. For longer testing we provide DEMO codes for 14 or 30 days. The licence is one-time, tied to a specific computer, available in one-year, two-year and five-year terms. Activation works offline.

The price depends on the licence term and the number of workstations. Get in touch for an individual quote.

Request a demo or a quote

Want to see how the app matches ads in your own location? Call or write to us — we will prepare a quote and show it working live.